Review: Simple Truth Low Cow Lite Ice Cream - Sea Salt Caramel
- The Active Indulgence Team
- Jul 19, 2017
- 3 min read
It was quite exciting to hear the news that Kroger’s Simple Truth brand would be releasing it’s own low-calorie, high-protein ice cream. Simple Truth Low Cow Ice Cream is supposed to rival the likes of Halo Top (a personal favorite), Enlightened (the mysterious ice cream unicorn that NO ONE CAN FIND), and Arctic Zero (this is frozen protein water IMO). The macros for Simple Truth’s Low Cow “Lite Ice Cream” are nearly identical to Halo Top or Enlightened, another reason to anticipate the release of the new low cal ice cream competitor. After several trips to the grocery store over a period of a few weeks I finally got a chance to try the Sea Salt Caramel flavor and experience the brand first hand for myself. The only way I can describe my entire experience with the Sea Salt Caramel Low Cow is: Unimpressed.
Neither good nor bad, it simply wasn’t impressive at all and lacked any redeeming qualities. It reminded me of those characters in shows who are simply there and you feel completely indifferent toward. You don’t hate the character, but you also don’t feel any affection toward them either. This ice cream very much fits that mold, and, in truth, I will likely never buy it again. That being said, let’s dive into the thorough review about my experience with Low Cow.
Upon removing the lid on the Low Cow ice cream I was surprised to see that there was no seal or foil to protect the ice cream from outside air or contamination. That put aside, the initial appearance of this ice cream was completely unflattering and entirely unaesthetic. There was not a sight of caramel to be seen and the ice cream had a plain, off-white color that reminded me of the inside of a freshly painted apartment—bland. Momma always told me not to judge a book by its cover, so I dug in.The ice cream had plenty of time to sit out and soften (as is often required of these low-calorie versions), so I had no issue getting a quality spoonful of ice cream worthy of a first taste. It had some caramel running through it so I felt pretty optimistic about this flavor now that I had actually gotten to the “good” part.
The first bite left me wanting more, but not in an entirely good way, as I had a hard time deciding if I liked the flavor. I had hard time tasting the ice cream, it was the strangest thing. Sure, there was a hint of vanilla and a trace of caramel, but everything seemed a bit watered down, like Kool-Aid you over watered. I continued in this fashion, seeking out large swirls or chunks of caramel to really get a good feel for the ice cream’s caramel flavor, as caramel was the whole reason I bought the pint.
Halfway through, I realized my search was in vain as I would never be able to satisfy my caramel craving, no matter how far I dug into the bottom of the container. After taking several other small bites in an effort to get my “money’s worth”, I decided I didn’t want to waste any more calories on something this bland and watery. It’s just hard to eat or drink a watered down version of anything and try to tell yourself it’s the real thing, that sort of willful ignorance will only last for so long.
All in all, the ice cream certainly was not bad per se, but it also was not a good ice cream nor one that I would recommend to anyone who has availability to either Halo Top or Enlightened (or the calories to eat the old fashioned stuff). It may be a decent ice cream to accent another dessert like a brownie or cake, but again if you have access to other options I would exercise those. Unfortunately, I don’t believe that Kroger has a home run with this particular flavor, hopefully the other flavors are more appealing.
Overall Rating: 5/10
Overall Feeling: Unimpressed/10
Stay tuned as we review all of the Simple Truth flavors, as well as the Halo Top flavors, and compare them all to help you choose the best low-calore ice cream products for your indulgence.
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